All You Need Is Ecuador campaign: the best of Ecuador and the Galapagos
In 2014, a campaign started by the Ecuador Tourist board that aimed to promote the country and have a worldwide impact succeeded in breaking records. It was called AllYouNeedIsEdcuador, echoing The Beatles sentiments about love.
The campaign more than achieved its goals, with over 450 million people receiving the message around the world. In the calendar year of 2014, a record number of people visited Ecuador and the Galapagos, with millions coming to Ecuador to experience all it has to offer.
The main purpose of the AllYouNeedIsEcuador campaign was to unify the tourism trade of the country, strengthening the message across the board, from the government to local agents. The primary focus of the campaign was Colombia, as this generates the most number of tourists into the country, and also because a large number of Ecuadorians live there.
The strategy was to get everyone pulling in the same direction with a core message, from public bodies to private companies, for the good of the overall tourism industry. Of course, Ecuador and the Galapagos Islands already exert quite a draw, thanks in large part to the incredible wildlife and natural beauty of the archipelago that sits around 600 miles offshore.
This has recently been helped by the Galapagos Islands being voted the world’s best wildlife destination by readers of USA TODAY and their 10 Best awards. The Iguana Crossing boutique hotel also won an award for international accommodation.
Of course, as well as the Galapagos, Ecuador also has a number of other outstanding natural environments to explore. The Volcanoes Route including the Cotopaxi National Park, and the adventure sports in Huairasinchi are also very popular.
However, if you’re considering a trip to Ecuador, you can’t overlook the Galapagos. These islands are home to some of the world’s most unique species. From the marine iguana to the blue-footed booby and numerous finch species, this captivating destination (which is only accessed through mainland Ecuador) is perennially popular. Demand grows year on year, with limited numbers available to access the islands.
Ecuador and the Galapagos have made a big impact in 2014 and hope to continue to do so in 2015, attracting more visitors to this amazing destination than ever before. Ecuador and Galapagos custom vacations allow you to take in the best of both destinations on one trip.
So, all you need really is Ecuador.