10 Destinations Set to Trend in 2025 as Travelers Seek Overtourism Alternatives

Anyone attempting to capture the iconic image of Santorini’s blue-doored houses against its rocky coastline likely understands the frustration of overtourism. Long lines and crowded viewpoints often leave visitors overwhelmed, wishing they could escape the throngs, no matter how breathtaking the scenery.

This phenomenon isn't limited to Greece, Spain, or Venice. According to Statista, Croatia leads in overtourism, with Dubrovnik hosting 36 tourists per resident—a figure recorded before the pandemic and the subsequent surge in "revenge travel."

Global tourism is expected to reach a record $11 trillion in 2024. The UN World Tourism Organization (UNWTO) reports 790 million international tourists in the first seven months of the year, an 11% increase from 2023, though still slightly below pre-pandemic numbers. While this growth benefits economies, the unchecked influx raises concerns about overtourism’s strain on local communities.

“Our challenge as travel professionals is to continually introduce new destinations and reimagine familiar ones,” explains Ignacio Maza, a luxury travel consultant.

With 80% of travelers flocking to just 10% of global destinations, Maza warns of overtourism’s threat to the authenticity and sustainability of travel. He encourages crafting itineraries that uncover lesser-known regions and provide deeper, more meaningful explorations.

Maza, who has worked with industry giants like Pan Am, National Airlines, and American Express, now focuses on promoting luxury travel through Signature Travel Network under Wandermaza. He inspires by curating unique, less-crowded travel experiences.

Here are Maza’s top recommendations for 2025, offering vibrant cities, serene retreats, and authentic cultural adventures:

1. Montreal, Canada

A UNESCO City of Design, Montreal blends history, creativity, and gastronomy. Iconic sites include Old Montreal, Parc Jean-Drapeau, and the Montreal Botanical Garden, while the city’s markets and world-class dining create an unmatched sensory experience.

2. British Virgin Islands

Thanks to new direct flights from Miami, these islands are reclaiming their status as a Caribbean haven. Beyond The Baths at Virgin Gorda, Anegada offers tranquil beaches and vibrant snorkeling and diving.

3. Peru

While Machu Picchu remains a highlight, Peru’s Choquequirao provides an intimate alternative. Luxury options like the Belmond Andean Explorer train elevate the experience with stunning vistas and top-tier service.

4. Berlin, Germany

Marking 80 years since the end of World War II, Berlin offers “living history” through its neighborhoods, landmarks like the Brandenburg Gate, and historical sites like Tempelhof Airport, now a public park honoring the Berlin Airlift.

5. Laos

This serene Southeast Asian destination boasts natural beauty and cultural richness. Explore the Mekong River on a luxury cruise or discover hidden gems along the Golden Triangle.

6. Marrakesh, Morocco

Marrakesh captivates with its vibrant medina, bustling souks, and opulent hotels such as The Royal Mansour. Highlights include gardens, night markets, and desert stargazing.

7. Fiji

New direct flights from Dallas make Fiji more accessible. Visitors can embrace the islands’ rich traditions, enjoy local cuisine, and immerse themselves in its stunning marine ecosystems.

8. Patagonia, Argentina

 

While Chile’s Torres del Paine is renowned, Argentina’s El Chaltén offers a quieter escape. Guests at Explora Lodge enjoy private hikes and exclusive access to nature preserves.

9. Bhutan

Famed for its high-value, low-impact tourism, Bhutan provides authentic cultural experiences, luxurious stays in properties like Aman and Six Senses, and breathtaking landscapes, all while avoiding mass tourism.

10. Botswana

With carefully managed tourism, Botswana promises intimate safaris featuring exclusive lodges and private excursions. Though premium-priced, it offers unmatched value in luxury and authenticity.

Travel Advisor Strategies

To combat overtourism and enhance client experiences, Maza recommends the following:

1. Create unconventional itineraries: Explore residential areas, visit attractions during off-peak times, and work with local experts to uncover hidden gems.
2. Plan long-term: Build lasting relationships by adopting a financial planner-style approach to sustainable travel.
3. Understand clients deeply: Use interviews to uncover their interests, passions, and travel goals.
4. Maintain strong connections: Keep in touch by tracking life milestones and future plans.
5. Be innovative: Craft unique journeys incorporating lesser-known destinations and authentic cultural experiences.

By guiding travelers to explore beyond the crowded hotspots, advisors can deliver unforgettable experiences while supporting a more sustainable tourism industry.