How the coldest place on Earth became one of the world’s hottest vacation spots
On a bright summer afternoon in Antarctica, the Seabourn Pursuit cruise ship moved steadily through Hanusse Bay, pushing against a sheet of sea ice until it was embedded several hundred yards in the frozen landscape. The 250 passengers aboard the Pursuit leaned over the decks and stepped onto their balconies to watch the action unfold.
But there was no urgent rush to lifeboats; instead, passengers disembarked calmly onto the ice itself as part of a planned adventure, complete with a champagne toast to mark their Antarctic arrival.
Among those exploring the ice were Greg and Susana McCurdy, retired police officers from Las Vegas, now traveling extensively during retirement. They posed for a photo with a banner reading "7th Continent Antarctica 2024," symbolizing their achievement of visiting all seven continents.
Susana, a part-time travel agent, noted an increased interest among her clients in unique, bucket-list experiences. "They want authentic adventures now, especially after Covid. People aren’t waiting anymore, and Antarctica is high on the list."
The surge in Antarctic tourism actually began long before Covid. According to the International Association of Antarctica Tour Operators (IAATO), the number of annual visitors has skyrocketed from 7,000 in the early 1990s to over 122,000 today. Advances in luxury travel have also made Antarctica more accessible, with ships offering spa services, gourmet dining, and even kayaking and submarine excursions for adventure-seeking travelers.
However, the increasing tourism has raised environmental concerns. A 2022 study found that soot from cruise ships contributes to ice melt, while the growing human presence also raises CO2 levels in this sensitive region. Cruise operators are now taking steps to mitigate impact, including strict guidelines for passengers and, in some cases, using electric propulsion.
Cruise lines have invested heavily in expedition ships to provide luxurious yet eco-conscious options for visiting Antarctica. The Seabourn Pursuit, for instance, offers features like a spa, multiple dining options, and balcony views for every cabin, making it easier than ever to explore the continent in comfort. Additionally, “cruise-only” voyages from mainstream operators now allow budget-friendly access to the region, with scenic viewing opportunities from the ship.
Whether through luxury ships or scenic cruises, a visit to Antarctica offers an otherworldly experience — from awe-inspiring glaciers and icebergs to curious penguins and whales — making the frozen frontier more accessible than ever.
