Promoters Unite for Colombia's La Eterna Festival

Promoters Cárdenas Marketing Network (CMN) and Breakfast Club are teaming up with booking and management agency La Industria Inc to introduce La Eterna, a new one-day Colombian festival. Scheduled for August 3rd at Medellín's Atanasio Girardot Stadium during the traditional Flower Fair, this Latin music extravaganza marks a significant addition to the city's cultural calendar. Tickets start at COP135,000 (€33).

Henry Cárdenas, CEO of CMN, describes La Eterna as a groundbreaking festival experience for the Flower Fair, boasting a capacity for over 42,000 attendees at Atanasio Girardot Stadium. The event will feature two distinct stadium zones offering different experiences, two stages including a 360º platform, and a range of activities promising an unforgettable city-wide celebration.

Headlined by artists like Marc Anthony, Ana Gabriel, Nicky Jam, Xavi, Fonseca, Elder Dayán Díaz, Proyecto Uno, and Nath, the festival aims to celebrate Medellín's rich musical heritage. Carlos Franco, CEO of Breakfast Club, emphasizes the city's vibrant spirit and musical diversity, promising a showcase of reggaetón, salsa, rancheras, merengue, and more.

Founded by music entrepreneur Henry Cárdenas in 2001, CMN is known for global tours by top artists, while Breakfast Club, launched in 2013, hosts numerous events annually, including Medellín's La Solar electronic music festival. Both companies recently expanded their influence through strategic alliances and new ventures in the entertainment industry.

La Industria Inc, based in Medellín, has been pivotal in launching the careers of artists like Nicky Jam and Manuel Turizo. CEO Juan Diego Medina underscores Medellín's role as a hub for urban music and major cultural events, affirming that La Eterna will be a celebration open to all, reinforcing the city's status as a focal point for music and entertainment.